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Brand Identity

The Birkenhead Heritage Society logo draws on the traditional colours of heritage – the cream of parchment paper and the deep velvet maroon representing the rich fabric of our history. The blue and green are nods to our water and bush surroundings, also important parts of our heritage.

The stylised B highlights several key parts of Birkenhead’s story: the ferries that used to bring residents and visitors here long before the bridge; the strawberries that once grew lushly in our fields; and the houses, big and small, that were built many years ago and still stand proud today. The flora represents the significant bush coverage in our area and the koru wave is an acknowledgement of the water and of the strong Māori history in Birkenhead.

The Birkenhead Coat of Arms

The arms were granted on 8th April, 1983. The silver cross, edged red on the black shield, is a reference to the arms of the Borough of Birkenhead in Cheshire, England, but is made moline (In French Croix Ancre or Anchor Cross) to signify the connection of the City with the sea. The four silver sprigs of kauri with gold cones allude to Birkenhead as "The Kauri City" of Auckland Province.

The lion in the crest is also taken the arms of the English Birkenhead. It is made sejant and holds a Maori taiaha referring to Birkenhead having once been an important tribal area possessing several fortified villages, a defensive aspect continued present-day by the armament depot maintained at Kauri Point.The tui birds as supporters are representative of New Zealand, being well-known native birds found in the bush, being differenced by the silver estoiles upon which their claws rest. These stars refer to the achievements of the city and its citizens and are derived from the arms of Captain Cook.

The motto means LET US ALL BE UNITED.

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